This privacy policy relates to the way we gather and use information via this website. We are committed to protecting your privacy and will only use any information that we collect about you through this site lawfully (in accordance with the Data Protection Act 1998).

(1) What information do we collect?

We may collect, store and use the following kinds of personal data:

(a) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services.

(b) information that you provide to us for the purpose of registering with us.

(c) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.

(d) any other information that you choose to send to us.

(2) Using your personal data

We may use your personal information to:

(a) administer the website.

(b) improve your browsing experience by personalising the website.

(d) send to you goods purchased via the website, and supply to you services purchased via the website.

(e) send statements and invoices to you, and collect payments from you.

(f) send you general (non-marketing) commercial communications.

(g) send you email notifications which you have specifically requested.

(j) deal with enquiries and complaints made by or about you relating to the website.

All our website financial transactions are handled through our payment services provider, Paypal. You should only provide your personal information to Paypal after reviewing the Paypal privacy policy (available at http://www.paypal.com). We will share information with Paypal only to the extent necessary for the purposes of processing payments you make via our website.

(3) Disclosures

In addition, we may disclose information about you:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

Except as provided in this privacy statement, we will not provide your information to third parties.

(4) Statement amendments

We may update this privacy statement from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy statement by email.

(5) Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information may be subject to the payment of a fee (currently fixed at £10.00).

(6) Cookies

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: http://www.google.com/privacypolicy.html.

Our payment services providers may also send you cookies.

Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.) This will, however, have a negative impact upon the usability of many websites.

(7) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(8) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(9) Contact

If you have any questions about this privacy statement or our treatment of your personal data, please write to us by email to mail@sherlockholmesonline.co.uk or by post to:

Sherlock Holmes Online, 37 Norman Close, Maidstone, Kent, UK, ME14 5HT.